# Overview

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## Overview

### What is Astroon?

**Astroon** is a character-first Web3 entertainment brand that merges animation, gaming, NFTs, and blockchain utility into a single immersive universe. At its core are **Astro & Roon** — lovable characters designed to become the Mickey & Minnie of the decentralized era.

Over the past two years, Astroon has grown into a multi-platform project offering:

* 2D/3D animated content (YouTube, TikTok, Shorts, Lullabies)
* Web2 & Web3 integrated games (Mobile, Telegram, Console in development)
* NFTs with real-world utility and IP revenue sharing
* Toys, merch, and collectibles
* Token-driven community participation and governance

Astroon empowers users to **own**, **influence**, and **earn** within the world they help shape.

***

### Ecosystem at a Glance

| Pillar             | Description                                                              |
| ------------------ | ------------------------------------------------------------------------ |
| 🎬 Animation       | Animated series, shorts, and educational content using Astro & Roon.     |
| 🎮 Gaming          | Mobile (Astroon Fall), Idle, Telegram Arcade, and upcoming console game. |
| 🎁 NFTs            | Dynamic character NFTs with in-game and IP utility.                      |
| 🪙 $AST Token      | Core token for governance, purchases, rewards, and staking.              |
| 🧸 Toys & Merch    | Phygital product line paired with digital content and unlocks.           |
| 🤖 Community Tools | Telegram Bot, Loyalty Dashboard, DAO voting system.                      |

***

### Why It Matters

Astroon isn't just a media project — it's a new kind of character IP brand powered by blockchain. Unlike traditional models, our holders have ownership, governance, and participation rights.

* **Like Disney**: Astroon builds a rich universe around two main characters.
* **Like Pudgy Penguins**: We expand into toys, merch, and cross-platform storytelling.
* **Like Floki**: We structure a full ecosystem — from games to staking — around one central token.

**But unlike all of them**, Astroon gives the community a revenue share and creative control.

***

### Unique Value Proposition

| Feature                    | Advantage                                                                          |
| -------------------------- | ---------------------------------------------------------------------------------- |
| Character-Based NFTs       | Your NFT can appear in official content, merch, and animations.                    |
| Cross-Media Integration    | Games influence animations, animations feature NFTs.                               |
| Real-World Revenue Sharing | NFT owners earn from toys and merch where their character is used.                 |
| Hybrid Access Model        | Accessible to Web2 audiences via toys and YouTube, powered by Web3 under the hood. |

***

### Key Stats (as of August 2025)

* 🪙 **$AST Token** listed on MEXC, Coinstore, Safebit
* 🎮 **30,000+ active players** in Astroon Fall
* 🧩 **6 mini-games** live in Telegram-based Astroon Arcade
* 👾 **100M+ Giphy views** of Astroon GIFs
* 📦 **Toys** production-ready (limited launch in Q4 2025)
* 🧑‍🚀 **8888 NFTs** launching via Mystery Boxes (Q3-Q4 2025)
* 🗳️ **DAO voting** for designs, roadmap, and reward sharing
